Out of Touch Means Out of Business

(Source: Rieva Lesonoski)

"I am a positive person, an optimist, almost a Pollyanna. I generally see the upside of most situations and keep the light at the end of the tunnel in my sights. However, even I have my limits.

Things are bad out there. Robert Reich, the former Secretary of Labor under Bill Clinton and current professor at University of California at Berkeley, said Tuesday morning that we are rapidly heading from a recession to a depression. Hopefully we won't get there, but does this really surprise anybody? From November 2007 to November 2008, 2.5 million Americans lost their jobs. Just last week the Wall Street Journal reported that an additional 45,000 people were about to lose their jobs. And we all know it's not going to end there. Bankruptcies and foreclosures are up and it's anyone's guess what big name retailer or manufacturer is going to shut down next.

A few weeks ago I asked if you were a lion or a mouse. So how do you feel after reading that last paragraph? Do you lions take all this bad news as a challenge, inviting you to be more creative, innovative and, well, thrifty? Or are you a mouse, scurrying for a corner and waiting for the storm to pass? Or perhaps worse (and this is what has my dander up) you are an ostrich, burying your head in the sand, refusing to listen to or even be aware of what's going on in our world.

Apparently, there are a growing number of people out there who think that this will all go away if they don't think about it. Seriously. I won't name names, but there's a well-known, feel-good author/speaker who's telling people to stop listening to the mainstream media for 30 days. That way they can stop hearing all the negative things being reported and just focus on the positive. I was trolling around Twitter the other day and someone wrote how she told a journalist at her local newspaper to stop "being so negative." And she blamed the paper's falling circulation on all that negative reporting!

Get real, people. The media, mainstream or not, is not making the bad news up. Nor is writing about it the reason they're losing circulation (could it be the Internet?). Not paying attention to the bad stuff doesn't make it go away. When you open your eyes in a month, it's still going to be bad out there and you'll just be more ignorant than you were 30 days earlier. And while a few of you may believe that "ignorance is bliss," believe me, it's not. Ignorance is, well, ignorant. And you can't start, grow, or even maintain a business if you are out of touch with reality.

Don't get me wrong. I am a big believer in the power of positive thinking. But in business, positive thinking is more than learning the "secret" of willing yourself a great parking space. Everything you do needs to be put in context. Your customers and clients are changing their behaviors based on today's economy. You need to know what's going on, so you can tweak your offerings to appeal to their new mentality.


I don't want to sound unsympathetic, but someone else's bad news can be good news for you. If you don't know that Circuit City is closing its doors, you're going to miss out on some great deals. Or if you sell electronics, wouldn't you want to know that one of your biggest competitors is gone and their customers are now up for grabs?

Tuesday's New York Times reported that the transition industry is booming right now. These are the companies that prepare and train laid-off workers for future employment. Is it possible someone reading this article will decide to start a transition company and join the ranks of successful business owners?

In the long-running musical The Fantasticks the young heroine is encouraged to put on a mask every time she spots something bad to block out the reality. But she only finds true love and happiness when she sees the world as it really is (warts and all) and makes the decision to live her life with her eyes wide open.

In the closing lines of his inaugural address President Barack Obama told us "with [our] eyes fixed on the horizon" we can get through "this winter of our hardship." That doesn't mean bury your head and hide from reality. It means keep your head up and focus on the better times ahead.

Send Napoleon Hill Ahead to Prepare the Way

With all of the negative in the news today, it is sometimes hard to envision positive outcomes for the year ahead. I was talking about this problem with my good friend Ron Hoestery and he shared something amazing with me. With his permission, I am copying the note he sent me for all of you to read. Think about Ron's message and see how it changes your plans for the coming year.

To my friends,

As you know, there are a group of guys I meet with each Tuesday morning that sit as a kind of Board of Directors in my life. This morning we made the first of our plans for next year. I wanted to share the first goal with you.

"Next year will be the best year of my life regardless of the circumstances I am in"

Napolean Hill was a famous motivational speaker during the depression and through the war years of the 40's and early fifties. He would always send his positive side of his mind ahead (he called it Norm Hill) to make things happen before he got there. For instance he speaks of a time when he was demonstrating this principle to a friend as he was going to the bank. His friend said, "Napoleon, you know there won't be any parking at the bank at this time of day." Napoleon replied, don't you worry, I sent Norm Hill ahead to make sure we had a spot." As Napoleon recounts as they pulled up, a spot right in front opened up and they pulled right in. I have found this principle to work when I am going to meetings or uncomfortable situations or any circumstance when there is uncertainty to prepare my mind for success regardless of the outcome. It is interesting that when this principle is employed, the outcome is usually better.

So, using this same concept, we have decided that we are going to have a great year and find those things, activities, and perspective that will make it a great year whether or not we are making money, losing money, living high on the hog, or looking for the hog.

Thanks for all of your continued support and friendship.

Ron Hoesterey

Source: (Kevin Kragenbrink) Back to Denver Business Advice

Home based Business Advice

Here is some helpful business advice for the individual starting a home based business:

People may start a home-based business for several reasons. Some of these reasons include dissatisfaction with their employment, being jobless, having a wish to be their own boss, or a need to spend more time at home with either their small children or aging parents.

The first thing to remember while starting a home-based business is to be realistic in your expectations from the home based business. There are too many advertisements of home based businesses that boast of making quick money, but in reality, it actually takes between one and three years to make a significant profit from the business.

People who want to make fast money or who think they can start a home based business without spending any money until earning some money should not venture into the small home based business arena. Another piece of advice for home based business entrepreneurs is to spend time as much time possible researching their business idea by making sure there is enough of market for your product or service.

Learn as much as you can about small business by going through the various small home business sites. As with other jobs, it is better to write a business plan and to earnestly stick to it. Seeking the advice of a tax professional is very important in a home-based business. Although this activity may seem a bit expensive in the beginning, you will certainly make up for this expenditure by the different forms of savings you will be taught by the tax professional during the tenure of the home based business.

(Source: Kent Pinkerton) Back to Denver Business Advice

The Importance of Seeking Business Advice

Aligning yourself with a trusted business advisor is one of the most valuable pieces of advice that anyone can give you. Entrepreneurs are by nature mavericks—--daring, inspired, “idea-people" with the grit to overcome extraordinary obstacles. They are visionaries who are empowered by an innovative idea, a passionate drive to set out on their own, and a burning desire to succeed. This independent, pioneering spirit is not only the power that drives entrepreneurial innovation, but it is also the perennial Achilles heel for entrepreneurs seeking the help of others.

Perhaps, the biggest mistake many entrepreneurs make is seeking business advice from a professional business advisor only when they are in trouble! A truly proactive entrepreneur surrounds himself with talented people, has a realistic vision, and is able to communicate his vision. Successful entrepreneurs bring in advisors to help them architect the future, chart a course, and stay on track when things are good, not just when things are bad. If you’re starting or jump starting a business, the importance of assembling a team of business professionals cannot be overstated.

Succeeding in business demands a proactive rather than a reactive approach. Seeking business advice is a good thing --- it is proactive, rather than reactive. The key to entrepreneurial success lies in the ability to plan, implement, execute, measure, and adjust. It is very difficult, in most cases, for an entrepreneur to accomplish all of these on his own. Having an impartial advisor--not an emotionally invested friend or family member—--can be an asset. Choosing a general business advisor is a serious decision. It is important that you select a business advisor who is competent, experienced and has both integrity and expertise---an individual that you can trust in this newly formed fiduciary relationship.

There are no hard, fast rules for making the decision to engage a business advisor. However, certain commonalities in business situations suggest the possible need for the advice of a business advisor:

• Management believes that performance could be better, but is uncertain on what steps to take to achieve these improvements.
• Management does not have the specific knowledge and skills necessary to solve the problems that it has identified.
• Management has the necessary knowledge and skills, but not the time or personnel to solve problems.
• Management’s efforts have not produced the desired long-term improvements.
  Management requires an independent, third party opinion, either to confirm a decision or to provide alternatives.