Wednesday, June 24, 2009

Small Business Marketing Strategies to Level the Playing Field

Small businesses and entrepreneurs who want to market online may find their business competing against much larger companies with deeper pockets. However, don't let the size of the competition intimidate you. To market your business successfully, regardless of size, start incorporating some of the following marketing tips as part of your online marketing strategy to help grow your business fast.

Identify Your Niche Bigger isn't always better. It's impossible to be everything to everyone. If you can determine which group of prospective customers you're getting the best results from then narrow your niche to cater to that specific group and give them what they're asking for.

Position Yourself as an Expert Assuming you know everything there is to know about your product and/or service, position yourself as an expert. Those who are known as experts can command more money and often get more media attention, which translates into free advertising. Truth be told, the title of specialist and/or expert status is more credible than the generalist or even professional.

Build Relationships Building relationships with your customers is an important piece of any successful marketing strategy and will have you rise above your competitors. Taking the time to get to know your customers needs, wants and desires will prove helpful in creating any future products and/or services and leaves the customer feeling important and special. Imagine how you would feel if a business you frequented used your feedback to better serve you. There is no better way to market your business than word of mouth referrals and it's always easier to get business from existing customers who are happy with your product/service then to try and recruit new ones.

Follow Up Set up a system to keep track of all your customers and prospective customers who show an interest in your product/service. Collect names and contact information and be creative in keeping in touch with them on a regular basis. Send emails or cards on their birthday and holidays. Invite them to sign up for a free newsletter and include quality content, special sales, discount coupons and other valuable goodies.

Create a Marketing Plan Customize your marketing strategies to fit your target audience and make it an integral piece of your marketing plan and business. Plan your marketing activities to take place daily, weekly, monthly, quarterly and yearly and then stick the schedule.

And now I would like to invite you visit to discover more about marketing strategies for small businesses and entrepreneurs.

From Andrea Chin an online marketing consultant passionate about helping small businesses and entrepreneurs market themselves more effectively to boost their business and produce more profits.

1 comment:

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